CPA Web Site Evaluations

Web Site Evaluation Forms

Note: First, every team member is to use the form below to submit their individual evaluation of their firm's web site. Then each team is to complete and submit a formalized version of this form that reports the team's "consensus" opinion about the web site being evaluated. (Right click here to download the boilerplate form for the required formal document.) This document is to be submitted with both the draft and final versions of the cover letter.

Evaluator Information
First Name:		Last Name:

Connection Type:	Dialup Modem	DSL Modem	Cable Modem
	Satellite	CWU Network	Other Broadband

Connection Time: (hh:mm)		AM PM
Connection Day: (M-T-W-Th -F-Sa-Su)

Browser Used:	Internet Explorer 5.0+	Netscape	AOL
	Other

Firm Information
Name:
URL:
Email:
Telephone Number: (area code) xxx-xxxx

Mission/Purpose
1. Did the home page contain an explicit statement about the purpose of the firm's web site?		Yes No
a. If yes, provide a brief description of its purpose:
b.If no, what was the apparent purpose of the firm's web site?
	Provide information only.
	Provide contact and basic information exchange.
	Provide connectivity to a Web-based database with dynamic web pages.
	Provide an extranet with business partners and for remote workers, and/or individualized web pages.

2. Has the firm presented its mission statement on the its web site?		Yes No
If yes, enter its mission:

Web Site Performance
1. Approximately how many seconds did it take the home page to load after your entered the URL in your browser?		seconds
2. Approximately how many seconds did it take the site's pages linked from the home page to load?		seconds

3. Briefly describe how the site fared with the OptiView QuickScan service. (Enter this link in another window with your web browser and test the web site. http://www.optiview.com/)

4. Briefly describe how the site fared with the W3C HTML validation service (Enter this link in another window with your web browser and test the web site. http://validator.w3.org/).

Web Site Presentation
1. The colors, fonts, and page layout present a professional appearance.
Strongly Agree Agree No Opinion Disagree Strongly Disagree
2. Multimedia was used to enhance the deliver of the web site's information.
Strongly Agree Agree No Opinion Disagree Strongly Disagree
3. The web pages present information in “chunks” that are easy to view in a single screen (i.e., they do not require excessive scrolling).
Strongly Agree Agree No Opinion Disagree Strongly Disagree

Web Site Navigation
1. The web pages provide alternative means of navigation within the web site (e.g., text and button links).
Strongly Agree Agree No Opinion Disagree Strongly Disagree
2. The page layout was used consistently throughout the web site.
Strongly Agree Agree No Opinion Disagree Strongly Disagree
3. The web site provide links to related/relevant pages at other sites.
Strongly Agree Agree No Opinion Disagree Strongly Disagree
4. Did you detect any broken links on the web site?	Yes No

Web Site Accessibility
1. Could you readily locate the site using Google (http://www.google.com/)? (This does not mean by entering its name, but by entering appropriate search terms.)		Yes No

2. Did the home page use meta tags with key words to enhance its “visibility” on the Web? (i.e, <META NAME="keywords"....>)		Yes No

3. Did the web site indicate that it was best viewed in a specific browser?		Yes No
4. Was the web site accessible in Internet Explorer?		Yes No
5. Was the web site accessible in Netscape?		Yes No
6. Was the web site accessible in WebTV? (Enter this link in another window with your web browser and test the web site http://www.anybrowser.com/siteviewer.html.)		Yes No

7. Briefly describe how the site fared in theWebXACT accessibility test. (Enter this link in another window with your web browser and test the web site http://webxact.watchfire.com/.)

8. · Briefly describe how the site fared in the Vischeck color blindness check. (Enter this link in another window with your web browser and test the web site http://www.vischeck.com/vischeck/vischeckURL.php.).

Web Site Content
1. Did the web site have a date stamp?		Yes No
If yes, what was the date of the most recent update? (mm/dd/yy)

2. Did the web site have a privacy statement?		Yes No

3. Was there contact information (email, telephone, and physical address) placed in conspicuous locations throughout the site??		Yes No

4. Were there any obvious misspellings or inaccuracies in the content?		Yes No
If yes, briefly describe the nature of the problem.

Web Site Certifications & Awards; Firm Affiliations
1. Does the web site have any third-party certifications? (e.g., WebTrust, Better Business Bureau)		Yes No
If yes, please list them.

2. Has the web site received any awards?		Yes No
If yes, please list them.

3. Does the web site identify any of the firm's professional affiliations (e.g., AICPA, WSCPA)?		Yes No
If yes, please list them.

Overall Impression
Briefly describe your overall impressions of the firm's web site.